LEADS

Are you still using sales focused content to attract and generate more leads?

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LEADERSHIP

Is your thought leadership content elevating you to be best-in-class?

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WEBSITES

Does your website address potential pain points or is it failing to inform?

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SEO

Is all your content search optimized so buyers can find you fast?

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SOCIAL

Is your social media content part of a strategy designed to inform and engage?

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PR

Have you tapped into the power of PR to maximize your content marketing reach?

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Our Content Creation Process


1. Learn about your business

We learn about your business model, your content marketing goals, and the tools and platforms you use to communicate.

2. Identify your buyer's persona

We help you define your target audience, identify their pain points, and determine the right solutions to solve them.

3. Define your buyer's journey

We work with your sales team to identify each persona’s buyers journey and determine their logical points of entry along the way.

4. Map content to meet their needs

We develop a content map based on the buyer’s journey and define topics and titles that will deliver solutions to their specific pain points.

5. Create custom content that engages

We create custom-branded content based on your detailed content map, with strong calls to action and optimized for maximum SEO.

6. Measure content impact

Based on your defined metrics, we help you evaluate if your content is hitting on all cylinders and then make adjustments if they make sense.

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FOR MARKETING

Your marketing department is up to their eyeballs already. Give them one more project and someone is going to walk!

Your website redesign has stalled because the content isn’t finished. If you don’t get it done quickly, your designer has to move on!

You need regular content to keep your SEO rankings high but a new product release has you too busy to create other content too!

Your social channels are demanding more and more content but your social media manager is struggling to keep those content monsters fed!

FOR SALES

You know a drip marketing campaign would increase lead conversion but you don’t have the time to create a strategy or the content you’ll need!

You need some more case studies of your satisfied customer but you don’t have time to interview them and write those stories down!

You know strong white papers can show your products as “best solutions” but you’ve never written a white paper and you aren’t sure what makes one great!

Your sales department wants a new video that addresses their buyer’s journey and pain points but you’re not sure how to write a video script!

FOR FUNDRAISING

Donations from your annual appeals have been diminishing yearly but you don’t know a good storyteller who can write new stories that tug on the heart!

A multi-channel fundraising campaign could bring in more donations but you’ve never created a content strategy and you don’t even know how to start!

You need to send out a monthly e-newsletter to keep your supporters informed and engaged but your staff is tapped and you don’t know where to turn!

You want to create compelling stories about the people that benefit from your efforts but you don’t have a storyteller that can make those stories shine!

FOR PUBLIC RELATIONS

Your organization has great stories that the media would love to cover but no one on your team has ever written a press release or a story pitch!

You’re planning a big event that you’d like the media to cover but you aren’t sure how to write a media invite that will entice them to show up!

A media kit on your website would make it easier for the media to cover you but you’re not sure what should be included or how to get it done!

You know the media is using You Tube to search for unique stories to cover but you don’t have a video, and you’re not even sure what the video should include!

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